"Best-selling eBay author Marsha Collier will explain why there has never been a better time to sell online - on eBay, other emarketplaces, and through other channels. This self-made millionaire, radio show host, and long-time eBay instructor will reveal important secrets of successful online selling and give you actionable tips you can start using immediately. If you're serious about increasing sales this holiday season and beyond, don't miss this session."
Google has to our rescue. They've come up with a cool new tool for Gmail that may prevent us from emailing while drunk, Mail Goggles. Once you hit the send button on that email you composed in the dark of night, Mail Goggles will present you with five math problems that must be solved in a limited amount of time. Only if you complete the computations in the given time will your message be sent. I've always felt that doing math (even simple math) is a sobering experience.
Mail Goggles, by default, is only active on weekends and nights, but of course you can adjust that to be more in balance with your personal 'happy hour.'
Zappos.com has placed inserts into the security line shoe bins at LAX. Shoe bins; that's not much of a stretch since Zappos sells shoes. Catch the customer when they're thinking about their shoes with a cute line about the upcoming xray machine. They have some smart folks at Zappos.
This isn't rocket science; its just plain good marketing.